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Michigan Grand Opening a Success The Pinnacle, June 2006  While watching an Arby's French Dip commercial last September, Franchisee Chris Cooper realized his town of 14,000 in Escanaba, Michigan had no Arby's restaurants. Chris set out on a mission to change that. Within a few months, he signed a three-store marketing development agreement (MDA) and became an Arby's franchisee. "I wanted to have my first restaurant up and running within six months and to be the employer of choice in Escanaba with the fastest service and premier hospitality," Chris says. Chris developed a plan with FBM Shawn Eby that included employee incentives such as $40 for each employee on a shift that receives a 93% or greater AOP score. The doors for Chris's first restaurant, #7735, opened on May 2, 2006. Supplies ran low quickly, and MBM DC Manager, Stan Goldstein, saved the day by driving Michigan Grand Opening a Success ViewPoint five hours to Escanaba to deliver supplies himself. Way to go, Chris, Shawn, and Stan for a grand opening home run!The Manistique location is opened in September, 2006. Iron Mountain location opened July 2007. |